Applying Social Cognition to Consumer-Focused Strategy

Applying Social Cognition to Consumer-Focused Strategy
Author :
Publisher : Psychology Press
Total Pages : 448
Release :
ISBN-10 : 9781135601805
ISBN-13 : 1135601801
Rating : 4/5 (05 Downloads)

Book Synopsis Applying Social Cognition to Consumer-Focused Strategy by : Frank R. Kardes

Download or read book Applying Social Cognition to Consumer-Focused Strategy written by Frank R. Kardes and published by Psychology Press. This book was released on 2006-04-21 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.


Applying Social Cognition to Consumer-Focused Strategy Related Books

Applying Social Cognition to Consumer-Focused Strategy
Language: en
Pages: 448
Authors: Frank R. Kardes
Categories: Business & Economics
Type: BOOK - Published: 2006-04-21 - Publisher: Psychology Press

DOWNLOAD EBOOK

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psycholog
Handbook of Implicit Social Cognition
Language: en
Pages: 609
Authors: Bertram Gawronski
Categories: Psychology
Type: BOOK - Published: 2011-07-06 - Publisher: Guilford Press

DOWNLOAD EBOOK

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume pro
IAAP Handbook of Applied Psychology
Language: en
Pages: 857
Authors: Paul R. Martin
Categories: Psychology
Type: BOOK - Published: 2011-03-01 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The IAAP Handbook of Applied Psychology, an up-to-date and authoritative reference, provides a critical overview of applied psychology from an international per
Psycholinguistic Phenomena in Marketing Communications
Language: en
Pages: 320
Authors: Tina M. Lowrey
Categories: Business & Economics
Type: BOOK - Published: 2020-07-24 - Publisher: Psychology Press

DOWNLOAD EBOOK

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence
The Essentials of Today's Marketing-3
Language: en
Pages: 416
Authors: Mehmet BAŞ
Categories: Social Science
Type: BOOK - Published: 2023-08-29 - Publisher: Efe Akademi Yayınları

DOWNLOAD EBOOK

CONTENTS GREEN MARKETING Ahmet AKATAK INDIVIDUAL MARKETING Ahmet TÜRKMEN AUGMENTED MARKETING Bahar ÇELİK COGNITIVE MARKETING Belma YÖN MOBILE MARKETING Bü�