Download or read book Approaches to Audiences written by Roger Dickinson and published by Hodder Education. This book was released on 1998 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of mass media audiences has produced much of the liveliest and most influential media studies work of recent years. This Reader brings together some of the most important landmark articles and chapters which represent key steps in our understanding of media influence. It offers an overview of the major traditions of research and presents summaries of up to the minute work written specifically for this volume by key authors working in the field. Part one looks at the impact and influence of the media on society, Parp two looks at studies of the individual in the audience and Parp three looks at audiences in from perspectives of cultures, communities and families.