Download or read book As Per NEP Syllabus PRINCIPLES OF MARKETING written by Mr. BASAVARAJ M. NAIK & Mr. NARAYAN S. GHANTI and published by Ashok Yakkaldevi. This book was released on 2022-11-10 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, including writing thank you emails, playing golf with a prospective client, returning calls and emails quickly, and meeting with clients for coffee or a meal.