Back to the Future: Using Marketing Basics to Provide Customer Value

Back to the Future: Using Marketing Basics to Provide Customer Value
Author :
Publisher : Springer
Total Pages : 758
Release :
ISBN-10 : 9783319660233
ISBN-13 : 3319660233
Rating : 4/5 (33 Downloads)

Book Synopsis Back to the Future: Using Marketing Basics to Provide Customer Value by : Nina Krey

Download or read book Back to the Future: Using Marketing Basics to Provide Customer Value written by Nina Krey and published by Springer. This book was released on 2017-12-04 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Back to the Future: Using Marketing Basics to Provide Customer Value Related Books

Back to the Future: Using Marketing Basics to Provide Customer Value
Language: en
Pages: 758
Authors: Nina Krey
Categories: Business & Economics
Type: BOOK - Published: 2017-12-04 - Publisher: Springer

DOWNLOAD EBOOK

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In
The Palgrave Handbook of Interactive Marketing
Language: en
Pages: 1070
Authors: Cheng Lu Wang
Categories: Business & Economics
Type: BOOK - Published: 2023-01-25 - Publisher: Springer Nature

DOWNLOAD EBOOK

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influenc
Storytelling in Marketing and Brand Communications
Language: en
Pages: 173
Authors: S M A Moin
Categories: Business & Economics
Type: BOOK - Published: 2024-07-12 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative
Creative Advertising Concept and Copy
Language: en
Pages: 218
Authors: Georgia-Zozeta Miliopoulou
Categories: Business & Economics
Type: BOOK - Published: 2024-04-08 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools neede
Strategic Innovative Marketing and Tourism
Language: en
Pages: 1284
Authors: Androniki Kavoura
Categories: Business & Economics
Type: BOOK - Published: 2019-07-03 - Publisher: Springer

DOWNLOAD EBOOK

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to