Download or read book Bank Marketing for the 90's written by Don Wright and published by John Wiley & Sons. This book was released on 1991-09-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.