Bank Strategic Management and Marketing

Author	: Derek F. Channon
Publisher	:
Total Pages	: 264
Release	: 1986-02-28
ISBN-10	: UCAL:B4422008
ISBN-13	:
Rating	: 4/5 (08 Downloads)

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Book Synopsis Bank Strategic Management and Marketing by : Derek F. Channon

Download or read book Bank Strategic Management and Marketing written by Derek F. Channon and published by . This book was released on 1986-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...

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Language: en
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Bank Strategic Management and Marketing

Authors: Derek F. Channon

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Type: BOOK - Published: 1986-02-28 - Publisher:

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Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy;

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Developed over a number of years at the International Banking Centre at the Manchester Business School, this text is concerned with strategic management and mar

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Authors: Derek F. Channon

Categories: Bank management

Type: BOOK - Published: 1986 - Publisher: John Wiley & Sons

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This collection of case studies is designed to accompany the textbook, Bank Strategic Management and Marketing. The material, previously unpublished in any form

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Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accor