Basics Fashion Management 02 Fashion Promotion
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Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest
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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains every
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From marketing, PR and collaboration to creating brand visuals, Gwyneth Moore guides you through the ways in which any brand - large or small - can embrace the
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"Explores the business of fashion, including concept, trend and idea generation, design strategy and product development, retail strategy, supply chains and log