Behavioral Economy and Consumption Behavioral Prediction
Author | : Johnny Ch LOK |
Publisher | : |
Total Pages | : 288 |
Release | : 2017-06-28 |
ISBN-10 | : 1521706506 |
ISBN-13 | : 9781521706503 |
Rating | : 4/5 (06 Downloads) |
Download or read book Behavioral Economy and Consumption Behavioral Prediction written by Johnny Ch LOK and published by . This book was released on 2017-06-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral economics can provide more realistic psychological foundations. This book is intended to provide an introduction to the approach and methods of behavioral economics, and to some of its major findings, application, and promising new directions.This book aims to be given my opinions to any businessmen to learn how to apply behavioral economy theory to predict why the consumer chooses to do whose consumption behavior in psychological view point. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods.I shall indicate that how to predict customer behavior in marketing view point, analyzing and predicting consumer behavior can include demographics, personality, personal values and lifestyles. First, demographics is the size, structure and distribution of a population. How marketers use demographic analysis as market segment, descriptors and in trend analysis to predict customer behavior as well as how consumer analysts use demographic trends to predict changes in demand for and consumption of specific products and services. To explain how demographic analysis provides information for social policy and demographics used in analyzing policy questions related to the aggregate performance of marketing in society ( macro marketing) to predict how industrial demand is ultimately derived from consumer demand.