Behind The Wheel At Chrysler
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Language: en
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A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovati
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Type: BOOK - Published: 2003-02-01 - Publisher: Wayne State University Press
The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business
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Pages: 717
Pages: 717
Type: BOOK - Published: 2000 - Publisher: Automotive History and Persona
This richly detailed account of one of the most important men in American automotive history is based on full access to both Chrysler Corporation and family his