Best Worst Scaling
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Language: en
Pages: 363
Pages: 363
Type: BOOK - Published: 2015-09-23 - Publisher: Cambridge University Press
First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.
Language: en
Pages: 363
Pages: 363
Type: BOOK - Published: 2015-09-23 - Publisher: Cambridge University Press
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least att
Language: en
Pages: 258
Pages: 258
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Stated Preference Methods Using R explains how to use stated preference (SP) methods, which are a family of survey methods, to measure people’s preferences ba
Language: en
Pages: 368
Pages: 368
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Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Sch
Language: en
Pages: 1219
Pages: 1219
Type: BOOK - Published: 2015-06-11 - Publisher: Cambridge University Press
A fully updated second edition of this popular introduction to applied choice analysis, written for graduate students, researchers, professionals and consultant