Download or read book Between Enterprise and Ethics written by John Hendry and published by Oxford University Press. This book was released on 2004 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author explores the phenomenon of 'bimorality', whereby we live our lives by two contrasting sets of principles, one set by traditional modernity, the other by the modern emphasis on entrepreneurial self-interest. This book sets business within the context of this moral culture.