Blowing Up the Brand

Blowing Up the Brand
Author :
Publisher : Peter Lang
Total Pages : 352
Release :
ISBN-10 : 1433108674
ISBN-13 : 9781433108679
Rating : 4/5 (74 Downloads)

Book Synopsis Blowing Up the Brand by : Melissa Aronczyk

Download or read book Blowing Up the Brand written by Melissa Aronczyk and published by Peter Lang. This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.


Blowing Up the Brand Related Books

Blowing Up the Brand
Language: en
Pages: 352
Authors: Melissa Aronczyk
Categories: Art
Type: BOOK - Published: 2010 - Publisher: Peter Lang

DOWNLOAD EBOOK

"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.
Brands
Language: en
Pages: 390
Authors: Jonathan E. Schroeder
Categories: Business & Economics
Type: BOOK - Published: 2014-11-27 - Publisher: Routledge

DOWNLOAD EBOOK

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder bri
Origination
Language: en
Pages: 242
Authors: Andy Pike
Categories: Social Science
Type: BOOK - Published: 2015-03-24 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and
Interpreting Tyler Perry
Language: en
Pages: 341
Authors: Jamel Santa Cruze Bell
Categories: Social Science
Type: BOOK - Published: 2013-10-23 - Publisher: Routledge

DOWNLOAD EBOOK

Tyler Perry has become a significant figure in media due to his undeniable box office success led by his character Madea and popular TV sitcoms House of Payne a
Fire Shut Up in My Bones
Language: en
Pages: 243
Authors: Charles M. Blow
Categories: Biography & Autobiography
Type: BOOK - Published: 2014 - Publisher: Houghton Mifflin Harcourt

DOWNLOAD EBOOK

A respected journalist describes the abuse he suffered at the hands of a close family relative, the effect this had on his formative years and how he overcame t