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Brand Against the Machine
Language: en
Pages: 224
Authors: John Michael Morgan
Categories: Business & Economics
Type: BOOK - Published: 2011-10-24 - Publisher: John Wiley & Sons

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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and ent
Brand Against the Machine
Language: en
Pages: 224
Authors: John Michael Morgan
Categories: Business & Economics
Type: BOOK - Published: 2011-11-22 - Publisher: John Wiley & Sons

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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and ent
Against the Machine
Language: en
Pages: 194
Authors: Lee Siegel
Categories: Social Science
Type: BOOK - Published: 2008-01-22 - Publisher: Random House

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From the author hailed by the New York Times Book Review for his “drive-by brilliance” and dubbed by the New York Times Magazine as “one of the country’
Brand is a Four Letter Word
Language: en
Pages: 285
Authors: Austin McGhie
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Advantage Media Group

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In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marke
Brand Relevance
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev