Download or read book Brand Babble written by Don E. Schultz and published by South-Western Pub. This book was released on 2004 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse. "Brand Babble" will "right the ship" by identifying the key misconceptions and showing professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management.