Brand Management in Emerging Markets: Theories and Practices

Brand Management in Emerging Markets: Theories and Practices
Author :
Publisher : IGI Global
Total Pages : 353
Release :
ISBN-10 : 9781466662438
ISBN-13 : 1466662433
Rating : 4/5 (38 Downloads)

Book Synopsis Brand Management in Emerging Markets: Theories and Practices by : Wang, Cheng Lu

Download or read book Brand Management in Emerging Markets: Theories and Practices written by Wang, Cheng Lu and published by IGI Global. This book was released on 2014-06-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.


Brand Management in Emerging Markets: Theories and Practices Related Books

Brand Management in Emerging Markets: Theories and Practices
Language: en
Pages: 353
Authors: Wang, Cheng Lu
Categories: Business & Economics
Type: BOOK - Published: 2014-06-30 - Publisher: IGI Global

DOWNLOAD EBOOK

"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"-
The Oxford Handbook of Management in Emerging Markets
Language: en
Pages: 889
Authors: Dr. Robert Grosse
Categories: Business & Economics
Type: BOOK - Published: 2019-01-08 - Publisher: Oxford University Press

DOWNLOAD EBOOK

For nearly two decades, emerging markets have been a primary source of growth in the world economy. They have become more international and compete more extensi
Competitive Branding Strategies
Language: en
Pages: 302
Authors: Rajagopal
Categories: Business & Economics
Type: BOOK - Published: 2019-09-25 - Publisher: Springer Nature

DOWNLOAD EBOOK

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing marke
Green Marketing in Emerging Markets
Language: en
Pages: 302
Authors: Chipo Mukonza
Categories: Business & Economics
Type: BOOK - Published: 2021-08-17 - Publisher: Springer Nature

DOWNLOAD EBOOK

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,
Handbook Of Business Practices And Growth In Emerging Markets
Language: en
Pages: 577
Authors: Satyendra Singh
Categories: Business & Economics
Type: BOOK - Published: 2009-10-22 - Publisher: World Scientific

DOWNLOAD EBOOK

The Handbook of Business Practices and Growth in Emerging Markets consists of a collection of specially commissioned chapters that describe the current business