Brand Plan Rx
Author | : Markus Saba |
Publisher | : Page Two Press |
Total Pages | : 216 |
Release | : 2021-03-17 |
ISBN-10 | : 1774581035 |
ISBN-13 | : 9781774581032 |
Rating | : 4/5 (35 Downloads) |
Download or read book Brand Plan Rx written by Markus Saba and published by Page Two Press. This book was released on 2021-03-17 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a step-by-step formula to uncover the unique needs that drive brand choice in the health and wellness industry.