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Brands That Rock
Language: en
Pages: 258
Authors: Roger Blackwell
Categories: Business & Economics
Type: BOOK - Published: 2004-05-03 - Publisher: John Wiley & Sons

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The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aer
Brands That Rock
Language: en
Pages: 264
Authors: Roger Blackwell
Categories: Business & Economics
Type: BOOK - Published: 2003-10-09 - Publisher: John Wiley & Sons

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Die Musikbranche verfügt über die einzigartige Fähigkeit, eine geradezu fanatische Treue bei ihren Anhängern zu erzeugen. Von den Rolling Stones, über Elto
Brand Like A Rock Star
Language: en
Pages: 186
Authors: Steve Jones
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Greenleaf Book Group

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Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the
Rock Brands
Language: en
Pages: 370
Authors: Elizabeth Barfoot Christian
Categories: Music
Type: BOOK - Published: 2010-12-22 - Publisher: Lexington Books

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Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of po
What Makes Business Rock
Language: en
Pages: 272
Authors: Bill Roedy
Categories: Business & Economics
Type: BOOK - Published: 2011-04-12 - Publisher: John Wiley & Sons

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Global business lessons from Bill Roedy, the man who built the world's largest entertainment network What Makes Business Rock is the compelling story of how Bil