Download or read book Brilliant Marketing Plans written by Ian Linton and published by Prentice Hall. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete, 100% practical toolkit for building marketing plans that work--perfect for professional marketers and nonspecialists alike! Project-based approach helps readers quickly get from planning to execution. Tightly focused on addressing key success factors, identifying specific outcomes, and achieving them.