Building Routes to Customers

Building Routes to Customers
Author :
Publisher : Springer Science & Business Media
Total Pages : 212
Release :
ISBN-10 : 9780387799513
ISBN-13 : 0387799516
Rating : 4/5 (13 Downloads)

Book Synopsis Building Routes to Customers by : Peter Raulerson

Download or read book Building Routes to Customers written by Peter Raulerson and published by Springer Science & Business Media. This book was released on 2009-04-05 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.


Building Routes to Customers Related Books

Building Routes to Customers
Language: en
Pages: 212
Authors: Peter Raulerson
Categories: Business & Economics
Type: BOOK - Published: 2009-04-05 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Micro
Building Procurement
Language: en
Pages: 419
Authors: Roy Morledge
Categories: Technology & Engineering
Type: BOOK - Published: 2021-02-26 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

As an industrial process, construction is unique. The procurement processes used to achieve the successful completion of built assets requires a different appro
Federal Register
Language: en
Pages: 896
Authors:
Categories: Delegated legislation
Type: BOOK - Published: 1969-03 - Publisher:

DOWNLOAD EBOOK

Professional Unified Communications Development with Microsoft Lync Server 2010
Language: en
Pages: 530
Authors: George Durzi
Categories: Computers
Type: BOOK - Published: 2011-05-04 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Get the tools you need to build real software solutions on the UC platform Unified Communications (UC) integrates real-time communications (telephony, video con
GECCO-99
Language: en
Pages: 968
Authors: Wolfgang Banzhaf
Categories: Computer programming
Type: BOOK - Published: 1999 - Publisher:

DOWNLOAD EBOOK