Download or read book Business Research Methods written by William G. Zikmund and published by . This book was released on 1984 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.