Business To Business Marketing Management
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Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a
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The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each c
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Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application