Cambridge Marketing Handbook Law
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Language: en
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Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers fee
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This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on m
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While copyright law is ordinarily thought to consist primarily of exclusive rights, the regime's various exemptions and immunities from liability for copyright
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The emerging field of corporate law, corporate governance and sustainability is one of the most dynamic and significant areas of law and policy in light of the
Language: en
Pages: 135
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Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers
A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the bas