Download or read book Candidate-Centered Campaigns written by B. Arbour and published by Springer. This book was released on 2016-04-30 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.