Download or read book Cases in Bank Strategic Management and Marketing written by Derek F. Channon and published by . This book was released on 1989 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed over a number of years at the International Banking Centre at the Manchester Business School, this text is concerned with strategic management and marketing in the banking industry with an emphasis on international corporate banking. It examines techniques of bank strategic planning and marketing based on working systems in leading banks. The importance of competition analysis and product development is also considered together with corporate financial service purchasing.