Chief Culture Officer

Chief Culture Officer
Author :
Publisher :
Total Pages : 274
Release :
ISBN-10 : 9780465022045
ISBN-13 : 0465022049
Rating : 4/5 (45 Downloads)

Book Synopsis Chief Culture Officer by : Grant McCracken

Download or read book Chief Culture Officer written by Grant McCracken and published by . This book was released on 2011-05-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals. Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.


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