Download or read book China's New Culture of Cool written by LiAnne Yu and published by New Riders Publishing. This book was released on 2007 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gloriously illustrated, thoughtfully researched report on trends in China's emerging "cool" consumer market. bull; Full of valuable insights into market trends and trendsetters to help businesses successfully market and sell to China's emerging consumer classes. bull; This full-colour guide focuses on four key areas of the modern Chinese consumer lifestyle: food, fashion, home life, and mobility. bull; The authors, all from Cheskin, bring a wealth of professional experience to their subject.