Citizen Marketers

Citizen Marketers
Author :
Publisher : Kaplan Publishing
Total Pages : 248
Release :
ISBN-10 : UOM:39015079211580
ISBN-13 :
Rating : 4/5 (80 Downloads)

Book Synopsis Citizen Marketers by : Ben Mcconnell

Download or read book Citizen Marketers written by Ben Mcconnell and published by Kaplan Publishing. This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and read this book.""—The Wall Street Journal The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDAT hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not. Citizen Marketers is the first book to document this phenomenon, examining some of the early winners and losers in this new genre, as well as some of its most noted constituents. With their exceptional knowledge of brands, products, companies and industries, the citizen marketers are democratizing traditional notions of communication and marketing, even entire business models. Features: Research on social media Case studies of people and organizations fueling the growth of citizen marketing Clarifies the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships


Citizen Marketers Related Books

Citizen Marketers
Language: en
Pages: 248
Authors: Ben Mcconnell
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kaplan Publishing

DOWNLOAD EBOOK

""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging
The Citizen Marketer
Language: en
Pages: 265
Authors: Joel Penney
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher: Oxford University Press

DOWNLOAD EBOOK

Particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle
Citizen Marketers
Language: en
Pages: 236
Authors: Jackie Huba
Categories:
Type: BOOK - Published: 2012-10 - Publisher: Lewis Lane Press

DOWNLOAD EBOOK

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the h
Perceptionicity
Language: en
Pages: 276
Authors: Erwin Aguayo Jr.
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-07-30 - Publisher: AuthorHouse

DOWNLOAD EBOOK

Erwin Aguayo Jr. coined the word perceptionicity to help executives, human resources professionals, and managers uncover organizational perception gaps. In this
Humanize
Language: en
Pages: 280
Authors: Jamie Notter
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Que Publishing

DOWNLOAD EBOOK

"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new wa