City Branding
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Language: en
Pages: 239
Pages: 239
Type: BOOK - Published: 2010-12-03 - Publisher: Springer
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2007 - Publisher: Destination Branding Book
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2017-02-03 - Publisher: Taylor & Francis
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery
Language: en
Pages: 221
Pages: 221
Type: BOOK - Published: 2014-02-24 - Publisher: Routledge
Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra
Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urba