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City Branding
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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private
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This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urba
The Political Economy of City Branding
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Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra
Strategic Place Branding Methodologies and Theory for Tourist Attraction
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Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue