Download or read book Communicating India’s Soft Power written by D. Thussu and published by Springer. This book was released on 2013-10-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.