Communication Design and Branding
Author | : Nuno Martins |
Publisher | : Springer |
Total Pages | : 0 |
Release | : 2023-09-02 |
ISBN-10 | : 3031353846 |
ISBN-13 | : 9783031353840 |
Rating | : 4/5 (46 Downloads) |
Download or read book Communication Design and Branding written by Nuno Martins and published by Springer. This book was released on 2023-09-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.