Communication in Turbulent Times
Author | : Marita Vos |
Publisher | : Vos & Schoemaker |
Total Pages | : 116 |
Release | : 2017-01-12 |
ISBN-10 | : 9789513971472 |
ISBN-13 | : 9513971473 |
Rating | : 4/5 (72 Downloads) |
Download or read book Communication in Turbulent Times written by Marita Vos and published by Vos & Schoemaker. This book was released on 2017-01-12 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is characterised by a broad approach towards corporate communication, emphasising change and crisis. The focus is not on crises as an exceptional situation but rather on broader volatility in the environment. The purpose of this book is to increase the understanding of multi-stakeholder communication concerning organisational issues and crises. From the perspective of organisational management, this book clarifies how communication contributes to organisational resilience—the ability to adapt to a changing environment and mitigate emergency crises. In todays’ world, change is not the exception but a constant presence. Moreover, issues and risks occur that may grow to become crises. Coping with change and unexpected events, is what the concept of ‘resilience’ is about. Organisational resilience is the basis for the long-term viability of organisations in a turbulent environment. Communication, in various ways, is a bridging activity that supports the capacity of the organisation to function despite risks and disruptive incidents.