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Consumer Behaviour Analysis

Consumer Behaviour Analysis
Author :
Publisher : Taylor & Francis
Total Pages : 520
Release :
ISBN-10 : 0415196450
ISBN-13 : 9780415196451
Rating : 4/5 (50 Downloads)
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Book Synopsis Consumer Behaviour Analysis by : Gordon R. Foxall

Download or read book Consumer Behaviour Analysis written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2002 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concis