Contemporary Issues in Strategic Management

Contemporary Issues in Strategic Management
Author :
Publisher : Routledge
Total Pages : 296
Release :
ISBN-10 : 9781317380320
ISBN-13 : 1317380320
Rating : 4/5 (20 Downloads)

Book Synopsis Contemporary Issues in Strategic Management by : Paul Phillips

Download or read book Contemporary Issues in Strategic Management written by Paul Phillips and published by Routledge. This book was released on 2018-03-19 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.


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