Cool

Cool
Author :
Publisher : Macmillan + ORM
Total Pages : 278
Release :
ISBN-10 : 9781429944182
ISBN-13 : 1429944188
Rating : 4/5 (82 Downloads)

Book Synopsis Cool by : Steven Quartz

Download or read book Cool written by Steven Quartz and published by Macmillan + ORM. This book was released on 2015-04-14 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This engrossing history merges evolutionary biology and economics to explain our spending habits” and show how coolness is at the heart of consumerism (Mental Floss). We live in a world of conspicuous consumption, where the things we buy not only satisfy our needs, but also communicate our values, identities, and aspirations. In Cool, Steven Quartz and Anette Asp bring together groundbreaking findings in neuroscience, economics, and evolutionary biology to show how our concepts of “cool”—be it designer jeans, smartphones, or craft beer—help drive the global economy. Cool puts forth a provocative theory of consumerism based on our brain’s innate status-seeking and “social calculator”. The authors highlight the underlying processes that guide our often-unconscious decision making. They also pull back the curtain on “choice architects” who design store interiors, as well as “coolhunters” who scour Berlin and Tokyo for the latest trends. Quartz and Asp follow the evolution of “cool consumption” from the mid-twentieth century through the emergence of the Internet in the 1990s, finally unpacking the social motivations behind today’s hip, ethical consumption. Taking us from Norman Mailer to normcore, Cool is surprising at every turn, and will forever change the way you think about money, status, and your next purchase.


Cool Related Books

Cool
Language: en
Pages: 278
Authors: Steven Quartz
Categories: Psychology
Type: BOOK - Published: 2015-04-14 - Publisher: Macmillan + ORM

DOWNLOAD EBOOK

“This engrossing history merges evolutionary biology and economics to explain our spending habits” and show how coolness is at the heart of consumerism (Men
Being Cool
Language: en
Pages: 239
Authors: Charles J. Rzepka
Categories: Literary Criticism
Type: BOOK - Published: 2013-10-01 - Publisher: JHU Press

DOWNLOAD EBOOK

An in-depth look into the life and work of the man who defined “cool” for crime fiction, Elmore Leonard. Widely known as the crime fiction writer whose work
Cool Conduct
Language: en
Pages: 264
Authors: Helmut Lethen
Categories: History
Type: BOOK - Published: 2002-03-27 - Publisher: Univ of California Press

DOWNLOAD EBOOK

Cool Conduct is an elegant interpretation of attitudes and mentalities that informed the Weimar Republic by a scholar well known for his profound knowledge of t
Daddy Cool
Language: en
Pages: 240
Authors: Donald Goines
Categories: Fiction
Type: BOOK - Published: 2014-08-26 - Publisher: Kensington Books

DOWNLOAD EBOOK

Hit man Daddy Cool tries to protect the only person he loves--his daughter, Janet--when a cunning pimp lures her into his stable.
Coolfarming Chapter 1: How Do You Turn a Cool Idea into a Trend?
Language: en
Pages: 33
Authors:
Categories:
Type: BOOK - Published: - Publisher:

DOWNLOAD EBOOK