Countering Counterfeit Trade

Countering Counterfeit Trade
Author :
Publisher : Springer Science & Business Media
Total Pages : 231
Release :
ISBN-10 : 9783540769477
ISBN-13 : 3540769471
Rating : 4/5 (77 Downloads)

Book Synopsis Countering Counterfeit Trade by : Thorsten Staake

Download or read book Countering Counterfeit Trade written by Thorsten Staake and published by Springer Science & Business Media. This book was released on 2008-05-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings.


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