Download or read book Covert Cows and Chick-fil-A written by Steve Robinson and published by Nelson Books. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robinson, a longtime chief marketing officer for Chick-fil-A, tells the inside story of how the company built one of the most successful and beloved brands in America. As the company grew from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015, he was a first-hand witness to its evolution as an indelible global brand. Robinson explains the important traits that built the company's culture and sustained it through recession, as well as their dedication to Christian values and to the individual customer experience. -- adapted from jacket