Creating Powerful Brands in Consumer, Service and Industrial Markets
Author | : Leslie De Chernatony |
Publisher | : Routledge |
Total Pages | : 489 |
Release | : 2003 |
ISBN-10 | : 9780750659802 |
ISBN-13 | : 0750659807 |
Rating | : 4/5 (02 Downloads) |
Download or read book Creating Powerful Brands in Consumer, Service and Industrial Markets written by Leslie De Chernatony and published by Routledge. This book was released on 2003 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.