Creativity and Marketing
Author | : Eleonora Pantano |
Publisher | : Emerald Group Publishing |
Total Pages | : 231 |
Release | : 2021-08-02 |
ISBN-10 | : 9781800713321 |
ISBN-13 | : 1800713320 |
Rating | : 4/5 (21 Downloads) |
Download or read book Creativity and Marketing written by Eleonora Pantano and published by Emerald Group Publishing. This book was released on 2021-08-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.