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Customer Equity Management

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Customer Equity Management

Customer Equity Management
Author :
Publisher : Prentice Hall
Total Pages : 552
Release :
ISBN-10 : 0131419293
ISBN-13 : 9780131419292
Rating : 4/5 (93 Downloads)
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Book Synopsis Customer Equity Management by : Roland T. Rust

Download or read book Customer Equity Management written by Roland T. Rust and published by Prentice Hall. This book was released on 2005 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a practical framework with applied cases, and award-winning research.


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Customer Equity Management
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Customer Equity Management

Authors: Roland T. Rust
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This book includes a practical framework with applied cases, and award-winning research.
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Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related
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Customer Equity

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What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - i
Driving Customer Equity
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Driving Customer Equity

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In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their pr
Customer Equity
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Customer Equity

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Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a co