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Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This prag
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Customer Loyalty Programmes and Clubs
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In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes
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A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.
Beyond the Ultimate Question
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