Customer Retention in the Automotive Industry

Author	: Michael D. Johnson
Publisher	: Springer Science & Business Media
Total Pages	: 369
Release	: 2012-12-06
ISBN-10	: 9783322845092
ISBN-13	: 3322845095
Rating	: 4/5 (92 Downloads)

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Book Synopsis Customer Retention in the Automotive Industry by : Michael D. Johnson

Download or read book Customer Retention in the Automotive Industry written by Michael D. Johnson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.

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