DAGMAR, Defining Advertising Goals for Measured Advertising Results
| Author | : Solomon Dutka |
| Publisher | : N T C Business Books |
| Total Pages | : 152 |
| Release | : 1995 |
| ISBN-10 | : UOM:39076001648216 |
| ISBN-13 | : |
| Rating | : 4/5 (16 Downloads) |
Book Synopsis DAGMAR, Defining Advertising Goals for Measured Advertising Results by : Solomon Dutka
Download or read book DAGMAR, Defining Advertising Goals for Measured Advertising Results written by Solomon Dutka and published by N T C Business Books. This book was released on 1995 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the technique for thinking about and evaluating advertising expenditure