Download or read book Deciphering Advertising, Art and Architecture written by Graham Cairns and published by Libri Publishing Limited. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.