Designing Direct Mail that Sells
Author | : Sandra J. Blum |
Publisher | : Northlight |
Total Pages | : 0 |
Release | : 1999 |
ISBN-10 | : 0891348271 |
ISBN-13 | : 9780891348276 |
Rating | : 4/5 (71 Downloads) |
Download or read book Designing Direct Mail that Sells written by Sandra J. Blum and published by Northlight. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've got 18 seconds to make the sale. Go! Studies have shown that it takes the average person 7 seconds or less to decide to open a direct mail envelope. Then, in just II seconds or less, they decide to do it or toss it. This book shows you how to make the most of those 18 seconds with design that sells.