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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisation
Managing Destination Marketing Organizations
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Destination Marketing and Management
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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic
Strategic Perspectives in Destination Marketing
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The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos
The Routledge Handbook of Destination Marketing
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This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely c