Destination Marketing
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Language: en
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Type: BOOK - Published: 2015-12-14 - Publisher: Routledge
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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic
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The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos
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Type: BOOK - Published: 2018-04-27 - Publisher: Routledge
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely c