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Developing Insights on Branding in the B2B Context
Language: en
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Authors: Nikolina Koporcic
Categories: Business & Economics
Type: BOOK - Published: 2018-08-09 - Publisher: Emerald Group Publishing

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This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on th
Developing Insights on Branding in the B2B Context
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: 2018 - Publisher:

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Developing Insights on Branding in the B2B Context
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This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on th
Understanding Interactive Network Branding in SME Firms
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The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of busin