Digital Consumer Management

Digital Consumer Management
Author :
Publisher : Taylor & Francis
Total Pages : 254
Release :
ISBN-10 : 9781000970937
ISBN-13 : 1000970930
Rating : 4/5 (37 Downloads)

Book Synopsis Digital Consumer Management by : Emmanuel Mogaji

Download or read book Digital Consumer Management written by Emmanuel Mogaji and published by Taylor & Francis. This book was released on 2023-10-31 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.


Digital Consumer Management Related Books

Digital Consumer Management
Language: en
Pages: 254
Authors: Emmanuel Mogaji
Categories: Business & Economics
Type: BOOK - Published: 2023-10-31 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a ho
Consumer Management in the Internet Age
Language: en
Pages: 145
Authors: Joshua Sperber
Categories: Business & Economics
Type: BOOK - Published: 2019-02-27 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customer
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1755
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2018-01-05 - Publisher: IGI Global

DOWNLOAD EBOOK

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies
Strategies and Tools for Managing Connected Consumers
Language: en
Pages:
Authors: Ree C. Ho
Categories: Customer relations
Type: BOOK - Published: 2019 - Publisher:

DOWNLOAD EBOOK

"This book explores the social impact and influence of social media on online businesses"--
Digital Innovations for Customer Engagement, Management, and Organizational Improvement
Language: en
Pages: 278
Authors: Sandhu, Kamaljeet
Categories: Business & Economics
Type: BOOK - Published: 2020-06-12 - Publisher: IGI Global

DOWNLOAD EBOOK

Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to bu