Digital Marketing Strategies and Models for Competitive Business

Digital Marketing Strategies and Models for Competitive Business
Author :
Publisher : IGI Global
Total Pages : 240
Release :
ISBN-10 : 9781799829652
ISBN-13 : 1799829650
Rating : 4/5 (52 Downloads)

Book Synopsis Digital Marketing Strategies and Models for Competitive Business by : Pinto, Filipe Mota

Download or read book Digital Marketing Strategies and Models for Competitive Business written by Pinto, Filipe Mota and published by IGI Global. This book was released on 2020-03-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.


Digital Marketing Strategies and Models for Competitive Business Related Books

Digital Marketing Strategies and Models for Competitive Business
Language: en
Pages: 240
Authors: Pinto, Filipe Mota
Categories: Business & Economics
Type: BOOK - Published: 2020-03-27 - Publisher: IGI Global

DOWNLOAD EBOOK

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have add
Competitive Social Media Marketing Strategies
Language: en
Pages: 0
Authors: Gordon Bowen
Categories: Internet marketing
Type: BOOK - Published: 2016 - Publisher: Business Science Reference

DOWNLOAD EBOOK

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' us
Advanced Digital Marketing Strategies in a Data-Driven Era
Language: en
Pages: 342
Authors: Saura, Jose Ramon
Categories: Business & Economics
Type: BOOK - Published: 2021-06-25 - Publisher: IGI Global

DOWNLOAD EBOOK

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit
Digital Transformation and Internationalization Strategies in Organizations
Language: en
Pages: 326
Authors: Yildiz, Orkun
Categories: Business & Economics
Type: BOOK - Published: 2021-10-15 - Publisher: IGI Global

DOWNLOAD EBOOK

Competitive strategies and higher education-industry collaboration policies are playing an important role in fostering the reputation and international rankings
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve