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This book examines the phenomenon of ‘digital guru media’ (DGM), the self-styled online influencers, life coaches, experts and entrepreneurs who post on the
Evolution of the Global Fitness Industry
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The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of oursel
The Muscle Trade
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The health and fitness industry has experienced a meteoric rise over the past two decades, yet its slick exterior conceals a darker side. Using ethnographic dat
Exploring the Natural Underground
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This book explores the enigmatic world of the natural underground, viewing it as a site of leisure and a primary sphere of anthropotechnics. It reshapes the old
Transforming Leisure in the Pandemic
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This is the first book to critically explore international leisure during the COVID-19 pandemic. It analyses the ways in which the pandemic has impacted upon ou